1. Planet Fitness has been exposed as having a business plan by which they actively discourage their members from coming, using the club and getting in shape.

2. Planet Fitness provides FREE pizza, bagels, half price sugary drinks, FREE tootsie rolls and FREE cup cakes for members who happen to come frequently……so their members fail to see any headway health wise and stop coming. Eating such items blocks proper fat burning for weeks after ingestion and given Planet Fitness prides itself on members paying and never coming……it’s easy to connect the dots here with their feedlot strategy for keeping their members plump and juicy.

3. Planet Fitness brags of a “no judgement zone”, yet they constantly judge serious exercisers and discourage those serious exercises (policy wise) from ever joining their clubs. This is because serious exercisers workout on a regular basis (which PF doesn’t want) and PF knows that when serious exercisers get good results and lead by example, they’ll act as positive role models for the other members……..which would again be a disaster for a business model that banks on people joining and never coming. Keep the role models out, tell the others that they’re safe hiding away from the pressure of the real world, feed them bagels and pizza, take their $15 or $25 per month, make sure they don’t come……and laugh about just how stunned the public is at all the board meetings.

4. Each person who receives “unlimited personal training” at Planet, is shown THE EXACT SAME ROUTINES…..regardless of the person’s medical history, exercise age, length/tension relationships of their muscles, their chronological age, their goals, surgeries, time after a pregnancy, c-section etc. This is what REAL TRAINERS assess clients for before providing a personalized program for each person. There may be good trainers at Planet Fitness yet if there is, they’re not permitted to train in a professional way. The free training at Planet Fitness is bush league, flies in the face of exercise science and is down right dangerous for many of the people receiving it.

5. Like all other franchises and big box business concepts, they destroy every community they’re placed within, sucking the profits every month out of the town and often toward “out of area” owners, mutual funds or stock holders. Sure, if there are no locals gyms to support, fine…….go join Planet, have a couple slices of pizza and never go. But if there are local gyms that circulate their profits back into the community, what are you really doing…….when you’re not getting in shape anyway, eating bagels, eating pizza and popping down some tootsie rolls when you happen to go a couple times per month. Support local clubs, where they want you to keep coming and do everything they can to make sure that happens.

6. Deceptive pricing is the name of the game at Planet Fitness. Cheap prices to get you in with a $39 fee EACH YEAR, EVERY YEAR. When you factor in the $39 fee each year, every year, you get closer to the price a real gym will charge for encouraging you on every level and telling you the truth about what it takes to be healthy. Yes, PF may be a little cheaper but understand that Planet Fitness lies to their members about reality. Although some people like being lied to about health, fitness, goal achievement and success……ask yourself if you’re one of those people. Can you be healthy eating bagels, tootsie rolls, pizza, cup cakes and sugary laden energy drinks? Can you stay in shape without any positive role models in your immediate exercise environment? Some people join simply because they love the fantasy, regarding what they eat not affecting their health and they want to support that BS fantasy by joining Planet Fitness. This is why Planet is often called “the big purple day care for adults.” Reality avoidance won’t help you get in shape. Jim and Jane are in better shape than you…..so what? Now go ask Jim and Jane what you need to do to get in shape and get to work. That happens every day at real fitness clubs. Feel the pressure, adult up and react to become better.

7. Are you a female looking for a good strong highly successful male? Females know what I’m talking about. Sure there’s some great guys at Planet Fitness but how many are there because they’re cheap and won’t spend on the things that matter…….like health, success, supporting their local community, playing with the big dogs? If they won’t invest in themselves, they won’t invest in you either. You can’t give what you don’t have. A real alpha will want to be around the best, to push them to become their best. A real alpha knows the evolution and transformation power of hanging around motivated people, in order to stoke the competitive fire. In business circles, it’s common knowledge that a man’s salary is the average of their 3 best friends…….but their weight, motivation, physical appearance, drive and dream factors…….are also the average of their 3 best friends. If you’re a female and you’re wanting to cast your net a little farther…..make sure you understand the limitations of the cheap big box fitness clubs where fitness dreams go to die.

8. Planet Fitness is also being very clever with their stock market tactics, promising their shareholders continued rapid growth…..but there’s one big secret they’re not telling their shareholders. Planet Fitness has posted great returns in big markets yet to continue their promised growth, they’ve had to dive into secondary markets….where their business model is FAILING. Planet Fitness franchises (in small markets) are having trouble paying their rent in high traffic locations, mandatory in the PF franchise agreements.The CEO of Planet Fitness just this year unloaded 25% of his stock holdings because he knows the time for Planet Fitness has come and passed. Planet Fitness headquarters has also been observed purchasing back failing franchises and running them at a loss, just to maintain the facade, until the major players can cash out of the stock market.

More info about the Planet Fitness psy-op con job at these added links a) https://bit.ly/2rYZp6e b) https://bit.ly/2F1wXsX