Ray Kroc, the founder of the McDonald’s franchise, would often use a helicopter to scan a new town…..in order to assess where the perfect McDonald’s restaurant could be located. He used “church steeples” as his primary guide. What did Ray Kroc know about the psychology of the masses, where setting up his fast food restaurant next to a church,….would guarantee increased sales? All good self sabotage coaches and psychology experts already know the answer.

The psychology of the human animal is much different than the human animal themselves, who believe they’re in full control of their thoughts, beliefs and behaviors. It takes great courage to lift the veil and look at the true motivations behind what we do on a daily basis. This is what self sabotage coaching is all about. Self sabotage coaching is about gently showing a person that they’re not really in full control of what they’re doing and then giving them concrete strategies to ONCE AGAIN take full control of their destiny. Sure it can be an ugly and uncomfortable process but it’s better than the alternative……which is operating on cultural cruise control and living someone else’s life. You can either be ruled by people who’ve already mastered human psychology long ago or you master the same…and rule yourself. Where do you stand?